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Tuesday, October 31, 2006

Media Matters: 90 Major National Ad Accounts Blacklist Air America Radio


This afternoon, Media Matters of America posted this story concerning a request by Hewlett-Packard to block thier ads from Air America Radio programming.


An internal ABC Radio Networks memo obtained by Media Matters for America,
originally from a listener to The Peter B. Collins Show, indicates that nearly
100 ABC advertisers insist that their commercials be blacked out on Air America
Radio affiliates. According to the memo, the adverstisers insist that "NONE of
their commercials air during AIR AMERICA programming." Among the advertisers
listed are Bank of America, Exxon Mobil, Federal Express, General Electric,
McDonald's, Microsoft, Wal-Mart, and the U.S. Navy.


Some of the advertisers that have requested to not appear on AAR programming include:



  • Allstate

  • American Heart Assn.

  • Avon

  • Bank Of America

  • Cigna

  • Cingular (AT&T)

  • Clorox

  • Coke AND Pepsi

  • Denny's

  • Discovery Channel Netwrks

  • eHarmony.com

  • Epson

  • expedia.com

  • ExxonMobil

  • Farmers Insurance

  • FedEx

  • GE

  • Goodyear

  • Home Depot

  • JCPenney

  • Johnson & Johnson

  • Kohl's

  • Kraft Foods

  • Masterfoods

  • McDonald's

  • MGM (Sony Pictures)

  • Microsoft

  • Nestle

  • Nissan USA

  • Office Depot

  • Outdoor Life Network (now known as Versus)

  • Paramount (Viacom)

  • Red Lobster

  • Sherwin-Williams

  • Sony

  • State Farm

  • Toys R Us

  • US Navy

  • US Postal Service (USPS)

  • Visa

  • Walgreens

  • Wal-Mart

  • Wrigley

This is just a partial list. The full list is here.


Nicole Laprena is shown in the note as the contact for ABC. There has been no comment from ABC, AAR, or any of the companies listed.


One would assume that, since ABC/Cumulus has no ownership in AAR, this was probably an adviso to make sure that ABC Owned and Operated stations do not mistakenly put any spots for thier products within any AAR programming run on either thier stations or any ABC Network affiliates.


Also, to be fair, there was no indication that Media Matters checked out the vailidity of the document, though the font style is consistant with that which ABC Radio has used for years (I should knowm because I worked for two ABC affiliates in mt radio career-pb).


The link to the full story is in the title.


Air America's parent company filed for Chapter 11 earlier this month. The Houston Chronicle is reporting that the company is talking to several companies about a buyout and may reach a deal by Thanksgiving.


As Drudgie would say.......developing.......

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